We recently received a forum question about what one advertising activity yielded the best results.
This struck a nerve and inspired us to write this post. The truth is that one thing will not improve your business results dramatically. Today’s customers are more sophisticated than ever before, and your company is being consciously and unconsciously compared to the best brand experiences in the world.
That point may seem frightening, or the challenge impossible to tackle with your budget. We are here to let you know that the challenge is real, but we can help you conquer it. Varial is focused on helping level the playing field for small and mid-sized businesses so they can take on the giants. We have extensive industry experience building some of the world’s biggest brands, but we love helping the not yet giants grow.
How we can help you win,
and what really works.
The answer is a solution that is greater than the sum of its parts.
First, you need a brand identity that sets you apart in the market and creates the foundation of all your communications.
Second, you need an online presence that is attractive to your target audiences and draws them in to start building a relationship with your brand.
Third, you need a unified and as frictionless as possible user experience. This encompasses every touchpoint your company has with your brand, such as web forms, chat capabilities, sales inquiry management, support handling as well as social media interaction, email messaging, and even how they interact with your service. This collection of touchpoints is what really needs to work well to grow your business. One misstep in the user’s journey can derail all the effort and investment made to grow your business. That’s why we cringe when we see the question, what’s the one thing… A better question, might be, what’s the one thing blocking your growth?
The answer for today’s companies is failing to adequately create and maintain the optimum user experience for their space.
Great, but how is a smaller business supposed to do this?
Your plate is already full.
That’s what we help companies do. We provide an expert outside perspective and analysis of your business and create a comprehensive action plan with services tailored to your budget to help you grow. Some of the steps you can tackle internally, and we can take care of the rest. Our services incorporate competitive research, brand strategy, logo, web design, pitch decks, social media activity, advertising, SEO, email marketing and application development.
Not too Big and Not too small.
While we are a smaller agency, we offer the capabilities of the largest firms with more personalized services and without the big agency overhead.