What does it take to get results?
Earning the best return on your marketing investment requires cross-disciplinary expertise across data, design, and technology.
It is a tall order to have all the talent necessary in-house for the majority of businesses. For mid-sized and start-up businesses it is almost impossible.
Many businesses try to have a single person wear all those hats, and it’s too much to ask of a single employee or inexperienced team.
For businesses in this situation, outsourcing your marketing to an agency can show faster and larger returns.
Choosing the right agency makes a difference.
I have run several agencies and worked in house with internal, external, and blended teams. I learned what it takes to win, and built Varial so I could help other businesses do the same without the expensive learning curve.
This experience is truly what gives Varial an important edge. We know the agency pitfalls, and we know what you need for your business.
You want a trustworthy, accountable marketing team that builds your brand, gets you sales, and works within your budget. You don’t have excess time to spend managing freelancers or an in house marketing team and need experts to work with directly and not a junior associate who doesn’t get your business or pressures.
You work directly with our principals, and you get the benefits not only of marketing execution but also experienced business strategists.
Digital marketing in 2020 is complex. It requires not only messaging and creative, but data analytics, machine learning, artificial intelligence, and the management of dozens of specialized software platforms to create a unified customer experience.
We manage all the technology, and resource allocation across email, SEO, paid social and organic activities to continually optimize for the best ROI.