Your leads are not the problem.
Traffic → Website → Leads → Follow Up → Outcomes → Traffic → Website →Traffic → Website → Leads → Follow Up → Outcomes → Traffic → Website →Traffic → Website → Leads → Follow Up → Outcomes → Traffic → Website →
Traffic → Website → Leads → Follow Up → Outcomes → Traffic → Website →Traffic → Website → Leads → Follow Up → Outcomes → Traffic → Website →Traffic → Website → Leads → Follow Up → Outcomes → Traffic → Website →